Mobile traffic and ads dip over the holiday weekend

In an analysis of web traffic data for Black Friday, digital market intelligence company SimilarWeb found 20 out of the top 25 retailers showed decreases in mobile web share versus Black Friday 2015, as well as the prior Friday this year.
A rep called the data surprising because Adobe reported Black Friday 2016 was the first day in retail history to drive over $1 billion in mobile revenue at $1.2 billion, which marked 33% growth year-over-year. And, the rep noted, while