16-11-2016 11:35 via thedrum.com

Minimum Viable Product – How Donald Trump’s victory strengthens the case for an MVP

The major political contests are behind us. We now know Donald Trump will be the US president and the UK will be moving forward with Brexit.  And like many other people, I’m still stunned by both of these outcomes. The historic significance of these events makes them important laboratories for us to learn from. 
Last month I identified three lessons for brands leading up to the US presidential election. And now upon seeing the results of that election and Brexit, three addit
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