Millennials are not a panacea for all of agencies' problems

Amid all the Christmas ad hoo-ha one story really stood out for me. And it didn’t have anything to do with a bouncing dog.
It was around the John Lewis spoof and W Communications’ decision to hire the clever lad behind it. Hiring an 18-year old with no agency experience is a bold move. And I look forward to hearing how young Nick Jablonka fares. He’s clearly got raw talent – but also a long, hard journey ahead of him.
Millennials are crucial to our industry, no doubt. As