Michelin-star chef Tom Kerridge reveals new brand identity with help from The Clearing

Tom Kerridge, a two Michelin-starred pub chef, turned to brand consultancy The Clearing to generate a new brand strategy, visual and verbal identity for his retail range.
The brief was to build a brand that encapsulated his character and style and allowed him to capitalise on the market opportunity to create a range of products that he’d be proud to put his name to. The result tells an authentic story around the unique manufacturers and products that Tom had personally selected, built