Metaverse skepticism is easy – but let’s not be blind to the opportunities

If one question has dominated debates among marketers this year, it’s ‘metaverse: snake oil or savior?’ Alice Regester, co-founder and chief exec at 33Seconds, cautions against either extreme position as web3 continues to develop.
A year ago, Facebook became Meta and offered a new vision of a virtual future. Since that decisive moment, the topic of the metaverse and its role in the next evolutionary phase of the internet, web3, has been a prominent part of the news agenda.