Meta, Google and Snap execs on how they’re prepping advertisers for the cookieless world

As major publishers divest from tracking-based models of advertising, they’re turning toward other approaches – from conversion modeling and cleanrooms to AI and machine learning.
Leaders from some of the world’s top tech platforms gathered at Advertising Week New York in lower Manhattan today to talk advertising in a future without third-party cookies. 
Here are the top themes they spelled out:
Improved conversion modeling could fill measurement gaps
The demise of third-p