Men and women agree that car advertising is ‘too masculine’

Car advertising is ‘too masculine’ according to nine out of ten consumers, research from AutoTrader has found. 
As a means of influencing a purchasing decision, car ads may be missing a trick, 77% of women said they were put off by hyper-masculine creative while 58% of men admitted hyper-masculinity was unwelcome.
Overall, 87% of Brits claim to feel increasingly disconnected from car marketing, with almost three-quarters (73%) accusing car adverts of personifying gender ste