McDonald’s hands its US creative account to Omnicom following review

McDonald’s has chosen Omnicom to handle its creative account in the US following a months-long review that pitted the holding company against rival Publicis.
According to McDonald’s, Omnicom will be tasked with creating an “agency of the future” for the fast-food giant, one that prioritizes digital and data. Publicis’s Leo Burnett, one of McDonald’s longtime creative agencies, will no longer work on the business. Both Leo Burnett and Omnicom’s DDB were i