McD's and Monster on attracting Gen Z with AR and QR

McDonald’s, Snapchat and Monster Energy are meeting Gen Z – the first digitally native generation – where they live: on their phones. Industry leaders divulged how AR and QR codes during day two of Advertising Week 2022.
As Gen Z matures into an active consumer base, it’s time for brands to get comfortable with emerging mobile trends.
Take McDonald’s, which has launched over a dozen augmented reality (AR) lenses with Snapchat to-date, and Monster Energy, which now a