Match.com romanticizes the words “I met someone” in charming SS+K spot

When a relationship is on the rocks, a few common phrases are surefire signals that the end is nigh (George Costanza’s “it’s not you, it’s me” is my personal favorite).
But when starting a new relationship in today’s dating app-filled world, how does one know when someone is no longer just a fling and is actually the real deal? In Match.com’s latest campaign, the dating service is arguing that it’s not “I love you” that’s the trig