Martech convergence: the coming of platform agnostic data

If you have any teens or tweens in your life you probably know they can turn almost anything into an instrument. From tapping pencils on school desks to plastic tub bongos – if they are gripped by a rhythm then nothing can stop it from coming out.
It got me thinking about digital messaging and how at one time jungle tribes used drums to communicate over long distances. It didn’t matter what kind of drum was used. It was recognizing the message behind the pattern that was important.
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