Marketing Moment 89: Michael Jordan signs with Nike in 1984

To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
Today’s marketing moment was chosen by Fred Schonenberg, founder of VentureFuel. Below, find out why Michael Jordan’s endorsement deal with Nike is his favorite marketing moment.
When "His Airness" burst onto the scene in 1984, no one knew he would become the greatest basketball player of all time or transform the wor