Marketing Moment 118: Mini USA breaks from convention with 2002 “Let’s Motor” campaign

To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
Today’s marketing moment was chosen by Vito Zarrillo, executive creative director at Gyro New York. Below, find out why Mini USA’s “Let’s Motor” campaign is one of his favorite marketing moments.
Car ads too often fall into the trap of sameness. Mini USA’s 2002 “Let’s Motor” c