Marketing Moment 113: Droga5 and UNICEF launch ‘The Tap Project’ in NYC

To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
Today’s marketing moment was chosen by David Droga, founder and creative chairman at Droga5. Below, find out why Droga5’s ‘The Tap Project’ campaign for UNICEF, which was started in 2007, is one of his favorite marketing moments.
UNICEF challenged Droga5 to raise awareness of World Water Day and the global need