Marketing Moment 111: Revlon unveils interactive billboard in Times Square

To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
Today’s marketing moment was chosen by Leslie Rasimas, director of marketing at MediaCom. Below, find out why the launch of Revlon’s global love beacon in New York City is one of her favorite marketing moments.
Revlon launched a Global Love Beacon in Times Square in 2014.
People from around the world were invited to join t