Marketing Moment 102: Standardized billboard structure is established in America in 1900

To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
Today we feature the standardization of the billboard in America as our marketing moment, a move that more than 100 years later is still relevant as advertisers continue to take advantage of the many billboards lining America’s roads and highways.
According to the Outdoor Advertising Association of America (OAAA), a standardized