Marketing budgets fall under pressure as cutbacks bite

New research tells of advertisers’ woes.
An increasingly tempestuous economic outlook is clouding spending plans at the world’s biggest advertisers, according to new research from the World Federation of Advertisers (WFA).
A steady stream of bad news is prompting brands to cut back across Europe, the Middle East and Africa, although sentiment across the Asia Pacific region remains far more positive.
This has seen brands reappraise their spending commitments, with offline investment b