Marketers' roles shifting from brand advertiser to top-line sales, Baadsgaard notes

New technology means changing priorities. And marketers’ top priority is now being usurped, as new opportunities present new primary goals.
That’s according to one ad-tech exec who spends his life talking with brands about the changing nature of their work.
“Used to be, marketing was perceived as a cost center and the primary mission was to build brand – called ‘the brand thesis of marketing’,” Jason Baadsgaard, chief revenue officer at video ad technolo