Marketers must be proactive on data privacy to maintain customer trust

Google’s ‘Privacy by design: the benefits of putting people in control’ research highlights the importance of having a good privacy strategy and offers advice for brands to help consumers ‘feel’ in control of their data. 
The internet has reached a critical moment. People are spending more time online than ever before; they want to know that they can browse the web privately; they want to feel in control of the personal data they share with brands; and they exp