Marketers, here are the challenges you'll face in 2017 (and how to overcome them)

Transitioning into a new year can be a daunting task for marketers. Working in an industry that is downwind of technological advancements and decisions from the biggest social networks means our jobs are often in a state of flux – what works well today probably won’t work tomorrow. Beginning a new year is all about planning, but how can you plan to succeed in an industry that is so difficult to predict?
There are some core challenges that marketing leaders can bank on encountering th