Marketers beware: web3 and crypto are not synonymous

Crypto winter got you rethinking your web3 strategy? Don’t think too fast. Allie Dietzek, head of growth at Siberia, highlights why it’s important for marketers to understand the differences between web3 and crypto.
Many marketers are trying to wrap their minds around web3 and understand what it means for their brands. But some have been reluctant to embrace web3 due to its connections with cryptocurrency, fearing that troubles for the latter spell doom for the former.
But there are