Marketers aren’t just finding excuses to interact on oddball holidays – they’re driving cultural change

Happy International Talk Like a Pirate Day, mateys!
According to TalkLikeAPirate.com, Talk Like a Pirate Day has been around since 1995 when two self-described guys, John Baur and Mark Summers, found themselves talking like pirates during a game of racquetball. They decided pirate speak needed its own holiday and Summers’ ex-wife’s birthday was the day to celebrate it. Then, in 2002, this little-known holiday got a shot in the arm thanks to a Dave Barry column in the Miami Heral