Making the case for social media's marketing value

The hot topic of day two of Social Media Week London was ‘proving the value of social’.
The Building a Business Case for Social panel by Weber Shandwick addressed the ever-evolving nature of social and the challenge it poses for businesses. With new products, platforms and capabilities constantly emerging, it can be difficult for brands to remain focused on their core social media strategy. To combat this, the panel concluded brands always need to keep their main business object