Make data meaningful: Razorfish Germany CEO Sascha Martini

Being able to effectively connect data sources to deliver engaging cross-platform experiences is one of the biggest challenges facing marketers today, according to Razorfish Germany CEO Sascha Martini.
The Drum is talking to a range of technology and marketing leaders at this year’s digital marketing conference Dmexco to understand the biggest challenges and opportunities faced by brands in the use of data to engage consumers.
Dmexco, Europe’s largest digital marketing show, is