Major sporting events and growth in digital driving promising global ad spend forecasts

Worldwide advertising expenditure for 2016 is set surpass expectations off the back of the ongoing growth in digital and the abundance of major events such as Euro 2016, the Rio Olympics and the upcoming presidential elections, according to the latest forecasts from Carat.
The global media network has published its updated forecasts based on data received from 59 markets across the Americas, Asia Pacific and EMEA and has predicted that advertising spend will reach $548.2bn in 2016, a 4.4 per cen