Lux buys search results around male-dominated jobs to put women into the spotlight

Unilever brand Lux has launched a campaign in Saudi Arabia to insert women into the spotlight around searches for male-dominated jobs.
The campaign, called #IntoTheSpotlight, used paid search results on Google to link to content on Miraa, a joint venture between Unilever and Vice, about leading women in certain job fields.
According to J Walter Thompson Singapore, the agency behind the work, the idea was born of the insight that, despite changing views around women and the ability to work in Sau