Lucozade Sport launches new bottle design and rebrands low calorie variant

Lucozade has introduced a new bottle design for its Sport line of drinks to make the brand stand out on shelf and help consumers to identify the different flavours in the range. 
The new Lucozade Sport bottles feature a textured grip and 'waist', making it easier to hold when on the move.  The design aims to drive purchase intent through eye-catching colours and textures which the drinks brand says will 'reflect the contemporary world of sport and exercise'. 
Lucozade has also reb