‘They’re going to choke on their turkey’ – Confused.com CMO confident his 'one service' strategy has paid off

Since the arrival of Paul Troy as Confused.com's head marketer a year ago the company has been on a mission to steal back its crown the the ultra-competitive price comparison sector.
After a difficult year that saw the outfit completely realign the business around one service, Troy is "quietly confident" the brand is back on track as it delivers a "knockout blow" ad that puts it top of the car savings sector.
“Marketing makes all the difference in the price comparison market,” s