Loyalty programs are broken – are NFTs the solution?

Ben Owen, campaign director at Iris, investigates whether NFT technology just might be able to revolutionize loyalty programs.
At Iris we believe that participation is the key to a brand’s success. A ‘participation brand’ is not built ‘for’ customers but with them, designed to drive excitement and involvement and to embed in people’s lifestyles.
Loyalty programs are a common strategic tool to drive participation at key moments with customers. But the goal