Love it or hate it: What the Tesco-Unilever spat tells us about brand loyalty

The public spat between Unilever and Tesco yesterday was settled before it really got going, but it still raises some important questions for our industry, specifically when it comes to the retailer-supplier relationship.
Firstly, Unilever will have needed to make some concessions, but the same goes for Tesco. And although many customers may not knowingly hold any allegiance to Unilever as a corporate entity, the FMCG giant is in a very powerful position: it has what customers want. It&rsqu