Louis Vuitton blends romcom with classic Christmas animation in holiday 2022 ad

The 3D love story shows a branded teddy bear desperately pursuing another Louis Vuitton brand mascot.
Louis Vuitton is at the vanguard of the impending wave of Christmas ads. Its holiday ad, directed by acclaimed director Gary Freedman, shows the story of LV the teddy bear as he navigates a series of surreal, claymation-esque landscapes – reminiscent of some classic Christmas movies – in pursuit of his beloved Vivienne, another brand mascot, who’s just seeking adventu