Lost Boys to get absorbed by parent company DigitasLBi

Social and content agency Lost Boys is poised to integrate with its parent company DigitasLBi. The move comes as the owner of the pair, Publicis Groupe, moves towards 'Power of One model' in order to enable clients to access the right skills and expertise from their agencies. 
The new structure will see Lost Boys, which launched two years ago, pool together with DigitasLBi to drive delivery of social and content as part an improved data-driven proposition. Existing