L’Oréal: how influencers are ‘challenging’ the way it creates products and campaigns

L’Oréal Paris is working with influencers in a way that transcends their relationship with brands to date, with the beauty company using them to shape the type of products and campaigns that it creates.
L’Oréal has teamed up with five beauty bloggers to create the ‘Beauty Squad’ who will work with the beauty brand to reveal its latest innovations, new products, and to create content such as tips and tutorials across their YouTube channels. The Beauty Squad w