LinkedIn rolls out programmatic ads shortly after the $26.2bn Microsoft acquisition

Professional social media network LinkedIn has set about monetising its 400 million members by introducing programmatic ad buying to advertisers.
The new method of buying LinkedIn Display Ads comes after the system was trialled in Q3 2015. It will deliver display ads on LinkedIn desktop, on supplementing the earning power of sponsored content whuch delivers 60 per cent of its revenue.
Russell Glass, head of products, LinkedIn Marketing Solutions, said: “LinkedIn is by far the most sca