LinkedIn brings lookalike audiences to B2B marketing

LinkedIn has added lookalike audiences to its ad offerings after beta testing the tool over the last year.
Lookalike audiences are nothing new, as Facebook has shown. LinkedIn's director of product, Abhishek Shrivastava, said it "took us some time" to build the tool.
Marketers could already go to a platform like Facebook to discover new audiences using existing customer data. LinkedIn is now offering that for B2B marketers by making it easier to find company names or job titles.
Audience templat