Leveraging the power of gaming during economic downturns

Video games have blossomed into an enormous industry, presenting marketers with a valuable new opportunity for audience engagement. Here’s how ‘gCommerce’ — commerce via gaming — can reward both brands and gamers during a period of economic decline. 
With annual revenues of $200 billion — larger than all other entertainment industries combined — and with a global community of over 2.7 billion, gaming has turned into a massive global i