Less, but better: Why simplicity speaks volumes in today's overcrowded market

Essentialism. The currently inescapable design buzzword. But it’s nothing new. Its roots go back to industrial designer Dieter Rams, a protégé of the Ulm School of Design (successor to the Bauhaus), who made it his life’s work to filter through the noise to find the essence of a product. He worked to uncover the core truth about a brand and express it in the clearest way, eliminating the unnecessary. For Rams, “good design is as little design as possible. Less, bu