Learning the lessons of ‘traingate’: brand collisions, collateral damage and the value of authenticity

Much has already been written about Jeremy Corbyn’s infamous Virgin Trains East Coast (VTEC) London to Newcastle trip on 11 August. Following the journey Mr. Corbyn released a film suggesting a lack of available seats on the train, and also calling for renationalisation of the UK’s trains by way of a solution.  Almost a week later, Sir Richard Branson released a counter-film based on Mr. Corbyn’s journey, using the on-board CCTV, to dispute his claims.
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