14-12-2016 16:00 via thedrum.com

Leaked EU proposals cracking down on data consent victimise publishers, says the IAB

Leaked privacy proposals from the European Commission, which would disable websites and browsers from being able to track people’s online behaviour and target them with advertising unless they have opted-in, has been denounced by the Internet Advertising Bureau (IAB) for victimising publishers.
The strict new privacy proposals, which intend to crackdown on the way browsers and websites like Google and Facebook process consumer data, would force such parties to invite users t
Read more »