lastminute.com acquires social travel network WAYN to boost content offering

Online travel firm lastminute.com has acquired social travel network WAYN in a move intended to enhance its content offering across the group’s European travel sites.
As part of its strategy to help advertisers tell integrated stories through powerful content, WAYN will be integrated into lastminute.com group’s new media business, The Travel People.
The acquisition is intended to boost lastminute’s ability to engage a young and captive audience with the addition of WAYN’s