Know your frenemy: Why yesterday’s friend has become today’s competitor

Technology underpins everything we do and the big tech companies have eyes on a role in every aspect of our lives. They see their role going far beyond the software or hardware that bears their brand name.
The problem for other brands is that while one part of these increasingly important companies might be helping them grow their business, another might be competing directly with them.
When a telecom provider brand meets their Google AdWords sales contact for example, they should also be aware