KFC gamifies loyalty with Rewards Arcade scheme

KFC is tapping into the gaming habits of Britain with a new rewards scheme called ‘Rewards Arcade.’
Playing on the history of arcades in the UK, the KFC Rewards Arcade is a rewards program that attempts to reinvent the idea of a loyalty scheme.
While to date most consumer loyalty schemes have been based around earning points incrementally, KFC’s new scheme is instead designed to offer all consumers a better opportunity to earn rewards rather than just the super-users.
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