KFC embraces outdoor ads in Snapchat Colonel Sanders selfie filter campaign

UK Snapchat users will now be able to take a selfie with the almost-mythical founder of KFC, Colonel Sanders, in a campaign blending outdoor, digital and mobile.
The out of home advertising campaign planned and executed by Blue449 and Posterscope, with creative by BBH, sees real world ads feature codes that will unlock a specially-branded KFC filter featuring the colonel.
Representing the first time the snap to unlock feature has been used on OOH sites in the UK, the campaign builds upon KFC&rsq