Kantar launches first advanced analytics lab in Asia with the help of Singapore's EDB

Kantar has launched its first research and development lab in Asia that will look focus on advanced analytics.
The lab, named ‘Kantar Brand Growth Lab’, is part of the WPP-owned agency’s three-year collaboration with the Singapore Economic Development Board (EDB), and aims to transform data into insights that drive customer-centric decision-making and sustainable growth through big data, machine learning and artificial intelligence.
The partnership will also include the hiring