JP Morgan pauses ad spend amid agency rebate row

JP Morgan has paused its $250m annual ad-buying account in the face of a supposedly widespread undisclosed rebates from media suppliers.
The decision was made in response to a K2 Intelligence report created for the Association of National Advertisers that found “substantial evidence of non-transparent business practices in the US market in the form of rebates”.
In an investigation spanning several months, it claimed to have found evidence of several instances where “media suppl