Joining the dots of online & offline touchpoints with human movement data

Omnichannel marketing has always been a great idea, but it’s only ever half-worked at best. You can certainly join up all the online touchpoints of a customer’s journey to deliver – and measure – personalized, relevant, coherent messaging. Step out of the online world, though, and you step into the dark. Until now.
The combination of addressable digital out-of-home (DOOH) advertising and opt-in first-party data from mobile phones is opening up the next layer of omnichanne