20-10-2016 16:15 via thedrum.com

Join The Drum for a day of influencer marketing

Influencer marketing is gearing up to be the next big thing in advertising. Thanks to social media, marketers can now team up with an influencer to not only reach new audiences, but also connect with customers directly, building trust and credibility along the way.
But despite most marketers embracing influencer marketing as part of their strategy, many are still encountering roadblocks. A report from Econsultancy this year found that finding the right influencers remains a challenge f
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