Johnnie Walker utilises VR to hammer home the perils of drunk driving
Johnnie Walker is leveraging the immersive qualities of virtual reality to strengthen the poignancy of its drunk driving message in a new awareness campaign.
The Decisions 360-degree VR video shows consumers what it's like to be in a fatal drunken-driving accident in the hope that it will help discourage people from driving while intoxicated, especially given its more likely to happen during the festive period.
The four-minute long story follows three different vehicles and their passengers. In
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