John McNeil on what it takes to be a great creative

We all observe the world. But do we do so in a way that leads to creating something meaningful? To John McNeil, president and CCO of John McNeil Studio in Berkely, California, that’s merely one part of the formula and a simplification. The funny, interesting, compelling, interesting and stupid are astute characteristics of understanding the world. 
Observation can take many forms, but being able to attach it to actually making something is a different story. One cannot just look aroun