John Lewis ad opts for light touch to offer viewers a Christmas bounce

2016 has been a tough year for many reasons. As teasers rumoured to be for the latest John Lewis ad appeared in social media earlier this week (with the hashtag #bouncebounce), we braced ourselves at the ifour studio, hoping they would be kinder this time following last year’s emotional Man in the Moon ad.
So we are thrilled by this year’s offering of Buster the Boxer and his animated woodland pals. As you would expect from a John Lewis ad, its emotionally engaging, but this tim